Sättı

This Kazakh word translates as “good fortune” and is associated with a state of inner balance — where there is a sense of grounding and a quiet confidence. The collection continues one of the early design lines of KazakhYuvelir: the pattern was created by master artisans during the Soviet period and, over time, became part of the brand’s visual language.

Amulet of Well-Being

At the core of the collection lies the ornament tortqulaq. In tradition, it reflects the structure of the world through four elements — earth, water, fire, and air — and serves as a symbol of stability and connection to nature. Within it, the protective ornament qoshqar muiz is embedded, transforming the jewelry into an amulet associated with good fortune and well-being.